Audience Research

Before we began filming, my group put together a questionnaire about what attracts our target audience- people aged between 16-24- to watch a film. We asked thirty people within the age group to complete the questionnaire.This comprised of seven questions. Here, I have posted the most common three answers to each question.

1. What type of Genre are you interested in?
1. Comedy
2. Romance
3. Violence (Horror/Action movies)

2. What interests you in this type of Genre?
1. It makes you laugh
2. Interesting and edgy
3. Escapism- fantasy and romance

3. What interests you in going to the cinema?
1. Socialising- spending time with friends.
2. Wanting to see the film
3. The experience- quality of the picture, food and drink, etc.

4. How do you usually watch films?
1. On the TV
2. On DVD
3. On the Internet

5. Do you watch certain films because of a certain actor/actress? (If yes please state who?)
1. No
2. Yes, Jim Carey (Yes Man, Liar Liar, The Truman Show)
3. Yes, Johnny Depp (Pirates of the Carribean, Sweeney Todd, Edawrd Scissorhands)

6. Do you watch certain films because of certain Directors? (If yes please state who?)
1. No
2. Yes, Stephen Spielberg (Jaws, E.T., Jurassic Park)
3. Yes, James Cameron (Avatar, Titanic, Terminator 2)

7. Name 3 films you have recently seen at the cinema?
1. Avatar (3D)
2. Alice in Wonderland (3D)
3. Twilight Saga: New Moon

From this information, we worked out that our target audience were interested in technology, based on the preference for 3D films at the cinema and the fact that several people answered that they watched films on the internet. In order to attract this audience with our film, we could consider integrating technology somehow into the plot of the film or using viral marketing.

Also, we found the things that most attracted our audience were violence and comedy. Based on this, we put a brutal murder in the first few minutes of our film in order to grab that audience's attention. However, we were unsure of how to work in comedy into our script.